Home

About

Vision

Blueberry Moon exists to help close the gap in authentic Indigenous representation in Canadian media. Through a dedicated Indigenous stock photography platform, we’ll connect organizations with high-quality Indigenous-created content while creating economic opportunities for Indigenous artists.

Our broader vision is to put Indigenous business and philosophical frameworks into practice, demonstrating how business can create cultural, social, environmental, and economic benefits for generations to come.

We’re working toward a future where Indigenous creators are supported to thrive, cultural stories are shared and cared for, and creative expression contributes to the well-being of communities and the land.

Cultural Appreciation, Not Cultural Appropriation

Blueberry Moon is built on the belief that Indigenous Peoples should guide how their stories, knowledge, images, and digital presence are represented and shared.

Cultural appreciation creates opportunities for Indigenous creators to tell their own stories, learn, and share their own cultures while maintaining ownership of their work, and benefiting from the value they create. We also believe creators should have access to education so they can make informed decisions about how their work is used and shared.

Cultural appropriation occurs when people or organizations use Indigenous cultures, stories, knowledge, artistic traditions, or imagery without permission, meaningful involvement, or fair compensation. It can also happen when non-Indigenous people tell Indigenous stories for us, interpret our experiences through a non-Indigenous lens, or profit from Indigenous cultures while Indigenous Peoples are excluded from the conversation and the benefits.

Blueberry Moon exists to support Indigenous ownership, Indigenous creator education, economic participation, and authentic representation.

Meet the People Behind Blueberry Moon

Angie

Angie Saltman is a Métis entrepreneur, artist, and technology leader. She is a proud member of the Métis Nation of Alberta and holds a Master of Business Administration in Indigenous Business Leadership from Simon Fraser University. For more than 20 years, Angie has worked at the intersection of technology, communications, design, and Indigenous economic development, helping organizations build stronger digital foundations while staying connected to their values and communities.

As the founder of Saltmedia and a partner in IT Horizons, Angie has dedicated her career to making technology more accessible, understandable, and useful for the people it serves. Her work is guided by a Two-Eyed Seeing approach that brings together Indigenous ways of knowing and Western business and technology practices.

Art has always been an important part of Angie’s life and a meaningful connection to her culture, creativity, and healing journey. Through her work in business, technology, and the arts, she continues to explore ways of bringing people, ideas, and opportunities together in service of stronger Indigenous communities.

Angie is also a co-founder of Blueberry Moon, where she’s passionate about creating a space for Indigenous artists, Knowledge Holders, and communities to share, protect, and benefit from their creative works on their own terms.

Justin

Justin Malialis is a member of the Squamish Nation with ancestral roots in the Port Alberni region. Raised outside of his Indigenous community by his European parents, he grew up largely disconnected from his culture, community, and identity as an Indigenous person. Much of his early life was shaped by Western ideas of success, entrepreneurship, and market economics. He dreamed of becoming a marketer, admired business innovation, and was deeply inspired by the entrepreneurial culture popularized through business media and television.

Justin spent 15 years with Whole Foods Market, an experience that profoundly shaped his understanding of business, leadership, and organizational culture.

In his early thirties, Justin began his undergraduate studies at Capilano University, pursuing a degree in Marketing. As a mature student, he immersed himself in the discipline and completed his studies with a growing passion for strategic marketing and entrepreneurship. That trajectory changed when he accepted a position with his Nation and, for the first time, began working directly within his Indigenous community.

At the same time, Justin was accepted into Simon Fraser University’s Master of Arts in Indigenous Business Leadership (IBL MBA) program. The two-year experience fundamentally changed his worldview. Rather than viewing economic activity as primarily monetary, these frameworks positioned relationships, culture, community wellbeing, and ecological balance at the centre of decision-making.

Today, much of Justin’s work focuses on the preservation, protection, and stewardship of Indigenous knowledge in digital environments. Through his leadership within the Yuusnewas Project, he oversees several key portfolios, including the collection, preservation, and digitization of Survivor and Elder testimonies related to the Indian Residential School system.

This work also shapes his involvement with Blueberry Moon.

Justin’s journey from aspiring marketer and advocate of contemporary market systems to Indigenous business practitioner has transformed his understanding of success, value, and prosperity. Today, he is committed to advancing models of economic and social development that prioritize cultural continuity, community wellbeing, ecological responsibility, and intergenerational thinking. Through his work, he seeks to contribute to a future where Indigenous knowledge systems are not only preserved, but continue to guide how communities, organizations, and economies are designed and sustained.

Marteena

Marteena Bachmann Huber is an Anishinaabe Kwe and proud member of Wabigoon Lake Ojibway Nation. She is a strategic leader, Indigenous inclusion advocate, and MBA graduate in Indigenous Business Leadership. Her work brings together knowledge, human-centred design, and action to remove barriers, elevate Indigenous voices, and advance substantive equality across workplaces and communities.

Guided by her grandmother, a lifelong role model and Residential School Survivor, Marteena leads with strength, care, and courage. Through her work with the Ontario Native Women’s Association (ONWA), including advocacy for Missing and Murdered Indigenous Women and Girls and support for children and families, her grandmother helped advance a vision of Indigenous women as leaders in their homes and communities across Ontario. Marteena carries that strength forward, it shapes how she leads, with care, courage, and a commitment to Indigenous communities.

Marteena understands that each person is at a different point in their learning and healing journey. She leads from a place of compassion, curiosity, and accountability rather than fear, creating room for honest conversations, relationship-building, and collective growth. Her vision is for a future rooted in belonging, self-determination, and respect.

Artist Training

Blueberry Moon will offer learning opportunities to help Indigenous creators understand Intellectual Property (IP), copyright, licensing, and the ethical use of Indigenous knowledge and cultural expression.

Participants will gain the knowledge and tools to protect their work, make informed decisions, and share their creative work with confidence.

Industry and Government Training

Blueberry Moon will provide clear and mandatory guidance for governments, organizations, and industry partners on the respectful use of Indigenous creative works.

The resources we co-create and share will outline best practices for ethical licensing, attribution, cultural protocols, and responsible representation. Together, they will support meaningful collaboration while ensuring Indigenous stories, perspectives, and creative works are shared with care and respect.

Community Engagements

Community engagement is at the heart of Blueberry Moon. We’re collaborating with Indigenous creators, Knowledge Teachers, communities, organizations, industry partners, and governments to co-create and shape the future of the platform.

In-Person Engagement

Through conversations, gatherings, workshops, we continue to listen to Indigenous voices and learn how Blueberry Moon can best support Indigenous creators, communities, and organizations.

Online Surveys

Online surveys provide opportunities to share feedback, identify community needs, and help guide the development of Blueberry Moon’s platform, programs, and future services.

Blueberry Moon is being built with community, not just for community. Your feedback helps ensure the platform reflects the needs, priorities, experiences, and values of the people it is intended to support, both now and in the future.